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“A recent study from HubSpot shows that B2B companies that publish 16-plus blog posts per month receive 3.5 times the amount of traffic as companies that publish only 0-4 posts per month.
The story is similar for B2C companies: those that post 16-plus entries a month enjoy 4.5 times the amount of traffic as those that upload only 0-4 posts.”
86% of customers are loyal to a brand or product due to likeability; 83% are driven by trustworthiness (Based on a 2016 study by Rare: Insights)
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